How it works Pricing Recording & privacy Get a call auditCall audit · $390
Sales teams of 3–15Booking and support lines too

Hear the second a deal slipped. On every call.

Oyendo checks your recorded sales calls against your own playbook. You get the quote, the second and the line to say next time, without listening to hours of recordings.

Get a call audit · $390

Up to 50 of your calls, reviewed in 48 hours. The $390 counts toward setup if you continue within 14 days.

Larkspur Solar · inbound quote call · Dana (rep) · 7:42 Example call

01:48 · Step C missed

“My wife handles the bills, I'd have to run it by her.”

Customer, while Dana was sizing the roof

Step C Decision makers. Dana moved on to the roof and never asked to bring his wife into the next call.

Say next time “Makes sense. Can we find 15 minutes when you're both home, so she hears the numbers first-hand?”

04:12 · Deal slipped here

“Honestly, we need it installed by the 15th, otherwise we'll just wait until spring.”

Customer, after hearing the quote

Step E Next step not booked. Dana sent the PDF and said “let me know”.

Say next time “The 15th works if we confirm by Friday. Can we lock 15 minutes on Thursday at 10?”

06:30 · Step F missed

“I'll send everything over, just have a look when you get a chance.”

Dana, closing the call

Step F Recap in writing. No recap of the date, the price and who decides.

Say next time “Let me recap: installed by the 15th, $14,200, and you'll go over it with your wife. I'll email this now.”

Example. Larkspur Solar, its people and this call are fictional. We wrote this review by hand to show the format. Your audit runs Oyendo on your own calls.

Your team talked all week. You heard three calls.

About 240 calls last week. You heard 3, about 1%.

Last week's calls are already recorded. Send 50 of them, and your next 1:1s start from one fix for each rep.

Get a call audit · $390

Calls you heardCalls nobody reviewedOne dot per call

Random calls at 1.5x, over lunch.

You coach from a few stories and walk into 1:1s without knowing what each rep should work on.

The CRM says Lost.

It doesn't say which minute lost the deal, or which step of your playbook got skipped.

A transcript pasted into ChatGPT.

Someone pastes one call at a time, by hand. Nobody does that for a whole week, so the pattern across your reps never shows up.

What the $390 audit sends back. Four parts, in 48 hours.

Send up to 50 recorded calls and your playbook. This is what comes back, shown on example data from Larkspur Solar.

Part 1 of 4

The moments deals slipped

Each moment comes with the second, the rep, the customer's words and the playbook step that was missed. These are the calls you open first.

Where deals slipped · 50 calls · 6 repsExample
  1. 04:12

    Dana · inbound quote · 7:42

    “we need it installed by the 15th, otherwise we'll just wait until spring”

    E · Next step not booked
  2. 02:37

    Leo · callback · 5:10

    “can you just email me something”

    E · Next step not booked
  3. 06:05

    Priya · site visit follow-up · 9:12

    “the other company was cheaper, to be honest”

    D · Price without the reason
  4. 01:48

    Dana · inbound quote · 7:42

    “I'd have to run it by her”

    C · Decision makers
  5. 03:20

    Sam · inbound quote · 4:55

    “let me think about it over the weekend”

    E · Next step not booked

The full audit lists every moment like these across all 50 calls.

Part 2 of 4

Your playbook, turned into the rubric

We build the review from the playbook your team already trains on. Change the playbook and the review changes with it. Here is the same call, reviewed three ways.

Send your playbook or call script with the audit: a doc, a PDF, exported slides or a page of notes.

Same call, three playbooks · Larkspur Solar · 7:42Example

Your playbook

4 of 7 steps done

  • 01:48Decision makers
  • 04:12Book the next step
  • 06:30Recap in writing

At 04:12, Dana could say“The 15th works if we confirm by Friday. Can we lock 15 minutes on Thursday at 10?”

Consultative

2 of 5 steps done

  • 01:00Three questions before the product
  • 03:05Restate the concern
  • 04:12Next step tied to their date

At 04:12, Dana could say“What changes for you if it slips to spring? Let's look at the roof photos together on Thursday and see if the 15th holds.”

Hard close

1 of 4 steps done

  • 03:05Trial close after the price
  • 04:12Handle the stall
  • 05:20Ask for the deposit

At 04:12, Dana could say“If we lock the 15th today with a $500 deposit, the crew is yours. Shall I text you the link?”

All three catch 04:12. Each one tells Dana something different to say.

Part 3 of 4

Every rep, step by step

Which steps each rep skips across all of their calls, and one thing for each of them to work on this week. A pattern you can coach, built from every call.

Steps done, by rep · 50 callsExample
Steps done by each rep, counted in calls. Example data.
RepABCDEFGFix this week
Dana9 calls9837246EBook the next step
Leo8 calls8656255EBook the next step
Priya7 calls7752564DPrice with the reason
Sam10 calls9738677CDecision makers
Ana8 calls8566526FRecap in writing
Tom8 calls6255453BWhy now
Team, of 5047352734242931
  • Dana: E Book the next step
  • Leo: E Book the next step
  • Priya: D Price with the reason
  • Sam: C Decision makers
  • Ana: F Recap in writing
  • Tom: B Why now

Number: calls where the step was done.Darker: skipped more often. Outlined: this week's fix.

Part 4 of 4

Thirty minutes with you

We walk through the findings, agree on the rubric and show what your reps would get after every call. Start setup within 14 days of the walkthrough and the $390 counts toward it.

What Dana gets after the callExample

Oyendo · Larkspur Solar, inbound quote · 7:42

One fix from this call: book the next step before you send the PDF.

At 04:12 the customer said “we need it installed by the 15th”.

Try next time: “The 15th works if we confirm by Friday. Can we lock 15 minutes on Thursday at 10?”

04:12Open the call
Get a call audit · $390

Up to 50 calls. Results in 48 hours.

Built to be argued with. A person has the last word.

01:48 · Step C missed

“My wife handles the bills, I'd have to run it by her.”

Step C Decision makers. Dana never asked to bring his wife into the next call.

Maya, sales manager, disagrees

“At 00:52 he said his wife asked him to call. She's already in.”

C · Ask who else decides and invite them to the next callC · Done if the customer says the other decision maker started the inquiry

Saved to your rubric queue. Once you approve it, step C is checked your way from the next call.

Example. Try Disagree on any flag in the call above.

  • Every flag shows its quote and its second.

    Anyone can replay the second and check a flag without trusting a score.

  • Your sales manager can disagree.

    Tap Disagree and write why. The note goes to your rubric queue. Once you approve it, we update the rubric and the next calls are checked your way.

  • Reps get their own reviews.

    One fix per call and a line to try next time. We don't score your reps' emotions.

  • People make the decisions.

    Reviews are for coaching. Decisions about pay or someone's job stay with people.

How accurate is it?

We haven't yet compared Oyendo with a sales manager on live calls, so you won't find an accuracy percentage on this page. During setup we measure how often Oyendo agrees with your sales manager on 20 of your calls, against a target we write down before we start.

One price for up to 10 reps. Monthly, no annual contract.

Step 1Start here

Call audit

$390one-time

Up to 50 calls from your CRM or as files. Results in 48 hours, plus a 30-minute walkthrough. Counts in full toward setup if you start it within 14 days of the walkthrough.

Step 2

Setup

$1,200one-time

We read your playbook, build the review rubric, connect your phone system or CRM and calibrate on 20 calls with your sales manager.

$810 after the audit credit

Step 3

Oyendo

$490a month

One sales team of up to 10 reps and up to 1,500 calls a month. Each extra rep is $45 a month. Monthly billing, no annual contract.

For comparison: Vendr's purchase data (March 2026) puts a leading call-analysis suite at $1,600–2,400 per seat a year for teams of 10–25, plus a platform fee. For 10 reps that comes to $16,000–24,000 a year. Oyendo for 10 reps is $5,880 a year after setup. Prices in USD, excluding VAT.

Get a call audit · $390

Booking calls and support lines.

If you pay for leads, the phone call is where they turn into appointments. Oyendo flags calls where nobody offered a time, lists hot leads to call back today and checks the qualifying questions in your script.

For service and support lines we build the rubric from your script, for example the problem left unsolved or the renewal nobody mentioned. The audit shows how it works on your calls.

Audit your booking calls · $390

Running a contact center with 20+ agents?

Volumes, QA forms and setup work differently there. We price it after a pilot on your own calls.

Talk to us

Questions owners ask first.

Recording & privacy

Is it legal to record and review sales calls?

In most places, yes, when everyone on the call hears at the start that it is recorded and why. The rules differ by country and, in the US, by state. About a dozen states, including California, Florida and Washington, require every party to agree to recording. A short notice at the start of the call is how most businesses handle it.

In the EU and the UK, recording for quality and training usually rests on legitimate interest: tell callers at the start, say why, and respect an objection. Have your counsel confirm the wording for your market. We are not a law firm.

Who tells the customer?

You do. Your company decides which calls are recorded and why, so you are the controller and we process calls on your behalf. Callers hear the notice from your phone system or your rep, and your team learns about call reviews from your internal policy.

We give you a notice script to adapt for inbound, outbound and booked calls, and we delete any call you ask us to, together with its review.

What should the notice say?

For example:

“This call is recorded and reviewed, including with AI tools, for quality and training. Tell me if you'd rather it wasn't recorded.”

Add a link to your privacy notice in follow-up emails.

Do you analyze how my reps feel?

No. Reviews look at what was said and done on the call: questions asked, objections answered, the next step booked. We don't score your reps' emotions. In the EU, AI that infers employees' emotions at work is banned under the AI Act, Article 5(1)(f), except for medical or safety reasons.

What happens to our recordings?

We use your calls only to run the service for you, never for other customers. We don't train AI models on your calls. We don't keep the audio after transcription. You choose how long we keep transcripts and reviews, and any call can be deleted on request.

We sign a data processing agreement with you before the audit starts.

The audit and the product

What do you need for the audit?

Up to 50 recorded calls from the last few weeks, as files or read access to your CRM or phone system, and your playbook or call script in any format. We send results within 48 hours of receiving both.

Which CRM and phone systems work?

Connected today: Bitrix24. For HubSpot, Pipedrive, Aircall and other stacks we build the connector during setup and agree the date before you pay. The audit needs no integration: send recordings as MP3 or WAV files.

Which languages?

Oyendo reviews calls in the language your team speaks. Whatever the language, you see reviews of your own calls before you pay for setup.

How fast does a review arrive?

With a connected phone system or CRM, a couple of minutes after the call ends: the recording is picked up as soon as your system makes it available. On Bitrix24 that takes seconds. On other stacks, timing depends on the connector we build during setup. Audit results come within 48 hours of receiving the calls.

Send 50 calls. Get the moments back in 48 hours.

  • $390Counts toward setup if you start within 14 days
  • 50Calls at most, as files or read access to your CRM
  • 48 hFrom receiving the calls and your playbook
  • 30 minWalkthrough of the findings with you

Get a call audit

Leave one contact. Artem replies within one working day. Next, we sign a data processing agreement, you pay the $390 and send the calls. Results come 48 hours later.

Add a note (team size, CRM)

Artem Baranov, who runs Oyendo, receives your contact and uses it only to reply about the audit. Privacy notice.

Or write directly: artem@oyendo.eu · LinkedIn · Telegram @diischz